Leadership

Leadership That’s Lived Your Challenges – And Solved Them

Cathy Planchard, Founder and CEO of Twistive, is a globally recognized CMO, strategist, and transformation leader who has scaled marketing organizations across four continents and driven over $100M in revenue growth.

A woman with shoulder-length light brown hair and blue eyes, smiling, wearing an orange sweater and gold necklaces, standing indoors near a dark piece of furniture.
Abstract colorful blurred background with shades of blue, yellow, orange, and pink.

With more than 25 years of experience guiding some of the world’s most iconic brands —from Toyota and The Economist to L’Oreal and AAA — Cathy has led at the intersection of creativity, technology, and leadership, earning recognition as a PRovoke Innovator 25 and PRWeek Champion of PR.

She has built and led teams across North America, LATAM, Europe, and APAC, integrating AI into marketing and communications long before it became a trend. Her enterprise adoption frameworks have been adopted as the gold standard across 70 agencies, and she’s trained more than 1,000 professionals worldwide on the practical use of generative AI in real workflows.

Twistive Is the Next Chapter

After decades of agency and enterprise leadership, Cathy founded Twistive to solve a critical gap: helping marketing and communications teams navigate AI with clarity, strategy, and confidence. Her approach is deeply operational and unapologetically people-first, blending modern tools with timeless leadership to make AI adoption last.

She continues to advise boards and C-suites on AI and marketing strategy, governance, and workforce transformation, with a focus on measurable outcomes, cultural alignment, and long-term resilience.

Schedule a Consultation with Cathy

A Message from Cathy

“I founded Twistive because I’ve seen too many high-potential teams stalled by vague promises, trepidation, or vendor hype. AI isn’t a silver bullet: it’s a strategic lever. When applied right, it empowers generalists to deliver specialist-level work, allows specialists to sharpen their craft, and gives brands the ability to bring in-house what they once outsourced. For agencies, it’s a chance to double down on what truly drives creative and strategic value, while reducing time and cost of admin and rework. That’s the work I love, and it’s why Twistive exists.”

Schedule Your AI Strategy Call
Explore AI Training
A woman with wavy, shoulder-length hair, wearing a black leather jacket, black pants, and shiny black shoes, sitting on a white textured block against a plain beige background, smiling at the camera.