Fractional CMO & CAIO Services

C-Suite Marketing, Communications and AI Expertise on Demand

Whether you need strategic AI vision, a full-scale marketing communications strategy, or both, Twistive’s Fractional CMO and CAIO services give you access to world-class leadership on demand.

Led by Cathy Planchard — a global CEO, CMO, and communications strategist with 25+ years of experience — and supported by a vetted network from top brands, agencies, and specialties, we bring unmatched expertise to your business.

Schedule Your Fractional Services Call
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The Challenge

Many marketing and communications leaders know they need to integrate AI, evolve brand strategy, or unify functions, but lack the bandwidth or in-house expertise to do it. Internal teams are stretched. Hiring takes too long. And traditional consultants often lack real operator experience.

Our Solution

Twistive’s Fractional CMO & CAIO services combine strategic AI leadership with the full spectrum of marketing and communications expertise, including:

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Integrated Marketing

Lead brand strategy, integrated campaigns, digital, influencer, PR, events, and creative direction

Risk and Reputation

Elevate leaders via platform development, external visibility, content creation, and crisis support

Strategic AI Vision

Align AI initiatives with brand goals, values, revenue targets, or business outcomes

Change Management

Drive adoption, create policies, align stakeholders, and oversee internal communications

Organizational Scaling

Expand into markets, lead M&A brand integration, build internal capabilities, and mentor future leaders

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Led by Cathy Planchard, a global CEO, CMO, and AI strategist:

  • Authored the AI policy adopted as the gold standard by 70+ global agencies

  • Trained over 1,000 team members on Generative AI in 20+ global sessions

  • Built a marketing services organization from 0 to 125+ people across North America, Europe, and APAC

  • Directed integrated brand, PR, and AI-driven transformations for brands like Toyota, Dexcom, Amazon, AAA, Best Western, IGT, L’Oreal, The Economist, CommonSpirit, and SAIC

  • Reduced employee turnover rates by 25% through targeted retention strategies

  • Recognized as an Innovator 25 and Inaugural Champion of PR

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What Twistive Delivers

  1. Global growth and scaling strategies that take brands into new markets with confidence

  2. Brand development, positioning, and re-positioning to strengthen market presence

  3. AI and marketing strategy roadmaps that unite vision and execution

  4. Executive stakeholder engagement and alignment sessions

  5. Oversight of AI policy development and governance

  6. M&A strategy, positioning, cross-selling and team integration

  7. Campaign development and execution across all channels

  8. Thought leadership, influencer marketing, and media relations programs

  9. C-suite coaching on AI literacy, marketing innovation, and storytelling

  10. Interim leadership during transitions or growth phases

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Put Global AI, Marketing & Communications Expertise in Your C-Suite

With Twistive’s Fractional CMO & CAIO services, you get a powerhouse network of leaders to make AI and marketing a competitive advantage, without the commitment of a full-time hire.

Schedule Your Fractional Services Call