About Twistive
Practical AI Enablement — Not Off-the-Shelf Training
Twistive doesn’t do one-size-fits-all AI training.
Led by CEO Cathy Planchard — a global CMO, strategist, and AI adoption pioneer — Twistive is backed by a curated network of senior leaders from top brands, agencies, and specialties. Together, we bring unmatched industry expertise, hands-on execution, and the strategic guidance your team needs to turn AI into a lasting competitive edge.
We live and breathe the workflows of marketing, communications, and brand leaders — from media strategy and brand building to executive communications and social content. Our programs focus on role-specific, practical AI application so your team can do more of what matters: creating, connecting, and delivering results.
What Does “Twistive” Mean?
The name Twistive blends the concept of a twist — rethinking how things have always been done — with being distinctive — standing apart in a crowded market. It reflects our mission to help marketing and communications teams see new possibilities, challenge the status quo, and lead with innovative, AI-enabled strategies.
Our Story
We founded Twistive with a bold goal: to help marketing and communications teams not just keep pace with AI, but lead with it. Our leadership has decades of experience scaling organizations, building global brands, and authoring AI enterprise adoption strategies. As creatives, strategists, and operators ourselves, we’ve seen too many teams stalled by generic training, disconnected tech stacks, and resistance to change. Twistive was built to change that. We combine deep industry experience with battle-tested AI frameworks to help brands unlock smarter workflows, empower their people, and future-proof their operations.
What Makes Us Different
From hands-on implementation to values-aligned strategy, we lead with empathy, accountability, and outcomes.
